Beyond The Dugout: Intermediaries

There are few areas in the football industry as maligned or misunderstood as the murky world of football agents.  There was a time in the not so distant past where football fans would be hard pressed to name a single…

Beyond the Dugout: Broadcast Rights

Barnet v Wealdstone.  Not the first fixture that would come to mind when you think of footballs most historic games. But in October of 1946, a clash between the two English sides became the very first game of association football…

Beyond the Dugout: Media Manager

Whether it be direct to the supporter base from the club social media channels, controlling the narrative via press releases or fielding questions from journalists pre and post match day, the Media Manager provides the official voice on all matters…

Beyond the Dugout with Kick360: Commentary

Kenny Wolstenholme’s iconic ‘They think it’s all over…” in 1966.  Martin Tyler’s ‘Agueroooooo!’ in the dying moments of the 2011/12 Premier League season. Craig Foster’s emotional cry of ‘Johnny Warren’ as Australia ended a near 32 year wait for a…

Beyond the Dugout with Kick360: The Boardroom

Thanks to the ever increasing levels of coverage of the game globally, supporters have never enjoyed greater access to the world of football.  Innumerable media outlets report the latest results and rumours around the clock, while fan led content adds…

OPINION | Fragmentation of sporting rights will be short term pain, long term gain

While the idea of more and more streaming services sounds expensive, football fans stand the most to gain from the increasing fragmentation of sports content and changing broadcast market. Earlier this week, the APL (Australian Professional Leagues) and ViacomCBS announced…