After parting ways with former sponsors Hyundai in 2020, the A-Leagues announced the signing of Isuzu UTE Australia as a naming rights sponsor for the men’s competition, where the league will be known as the ‘Isuzu UTE A-League Men’.
It will be a three-year deal, commencing for the upcoming season which also includes the naming rights for the finals series and being the official automotive partner across all APL leagues including A-League Women, Youth, Men and E-League.
APL Managing Director Danny Townsend spoke at his excitement behind the completion of the deal.
“This is an historic day for the A-Leagues and we’re proud to have partnered with Isuzu UTE Australia, one of Australia’s top-selling automotive brands, with rapid growth across its D-MAX Ute and MU-X SUV ranges. We have an ambitious vision for the future of professional football and IUA will be a key partner on this journey.”
Managing director of Isuzu UTE Australia, Hiroyasu Sato, also provided some comments on the new partnership.
“We are delighted to be joining forces with the fastest growing sport in the country. The A-Leagues bring together the best of football in Australia – the game’s unparalleled diversity, reach and participation is key to our strategy to connect with modern Australia.
“We recognize that football is a great vehicle for bringing families and communities together, from amateur weekend players through to the professional A-Leagues. It’s a natural fit with our customers who share that spirit of excitement and adventure with football fans, and we look forward to being able to support the A-Leagues and Network 10 to bring football to all Australians.”
“The A-Leagues are all about inspiring everyone to play their own way, on and off the pitch, so there is a natural fit with the Isuzu UTE brand values of adventure, reliability and performance. Football fans and Ute and SUV lovers live for the weekend and so we are excited to explore this connection with our audiences,” said Ant Hearne, Chief Commercial Officer for the A-Leagues.
Isuzu UTE will be across A-Leagues kits, channels, digital content, activation rights and several vehicles will be provided to clubs for on-the-ground support